Lexington, KY, November 4, 2025
Lexington Clinic has appointed Brooke Trusty as the new Director of Marketing and Communications. With over 15 years of consumer marketing experience, Trusty aims to enhance patient engagement and adapt marketing strategies using digital platforms. Her leadership is expected to strengthen the clinic’s connection with the community while continuing its legacy of quality healthcare.
Brooke Trusty Joins Lexington Clinic as Marketing Director
New leadership aims to enhance patient engagement and innovative strategies.
Lexington, KY – In a strategic move aimed at bolstering patient outreach and engagement, Lexington Clinic has announced the appointment of Brooke Trusty as its new Director of Marketing and Communications. With over 15 years of experience in consumer marketing, Trusty is set to lead efforts that align with the clinic’s long-standing commitment to providing exceptional healthcare services across central and eastern Kentucky.
Previously serving as Senior Marketing Manager for Latin American Advertising and Equity at Valvoline Global Operations, Trusty brings a wealth of expertise that will be invaluable in her new role. At the Lexington Clinic, her primary focus will be enhancing marketing strategies that prioritize patient needs and make effective use of digital platforms to reach a wider audience, reflecting the modern landscape of consumer engagement.
A Legacy of Care and Service
Founded in 1920, the Lexington Clinic is the oldest and largest physician-owned group practice in central Kentucky, serving approximately 1 million patients annually. With over 35 specialties offered at more than 25 locations, the clinic has established itself as a cornerstone of the community’s healthcare framework.
Strategic Vision for the Future
Trusty’s appointment is not merely a procedural shift; it reflects a strategic vision aimed at fostering innovation and enhancing patient-centered care. By taking a consumer-first approach, Trusty intends to leverage digital marketing tools and insights to make healthcare more accessible and understandable for the community.
Implications for Community Engagement
In today’s fast-evolving healthcare landscape, building strong connections with patients through effective communication has never been more crucial. Trusty’s efforts are expected to bridge gaps in communication, ensuring that services are not only well-promoted but also resonate with the needs of the community.
Building on a Strong Foundation
The Lexington Clinic’s long-standing history of providing quality healthcare coupled with Trusty’s fresh perspective positions the organization to tap into new marketing trends. This evolution represents a positive step toward ensuring that healthcare remains accessible, personalized, and responsive to the expectations of patients.
A Call for Community Support
As Trusty embarks on her new role, the Lexington community can look forward to an invigorated marketing approach that seeks to engage more directly with patients. Supporting local health initiatives and being proactive in seeking out the services available can help foster an even stronger community-healthcare partnership.
Key Takeaways
Brooke Trusty’s appointment at Lexington Clinic is set to bring about significant changes in how the clinic communicates and interacts with its patient base. Her experience in consumer marketing will not only ensure stronger outreach but also enhance the overall patient experience, aligning with the clinic’s mission of providing comprehensive care.
Frequently Asked Questions
Who is the new Director of Marketing and Communications at Lexington Clinic?
Brooke Trusty has been appointed as the new Director of Marketing and Communications at Lexington Clinic.
What is Brooke Trusty’s professional background?
Brooke Trusty has over 15 years of experience in consumer marketing, including her role as Senior Marketing Manager for Latin American Advertising and Equity at Valvoline Global Operations.
What are Lexington Clinic’s services and reach?
Founded in 1920, Lexington Clinic is central Kentucky’s oldest and largest physician-owned group practice, serving approximately 1 million patients annually across more than 35 specialties at over 25 locations.
Key Features
| Feature | Details |
|---|---|
| New Appointment | Brooke Trusty as Director of Marketing and Communications |
| Professional Background | Over 15 years in consumer marketing, former Senior Marketing Manager at Valvoline Global Operations |
| Clinic Overview | Founded in 1920, serving 1 million patients annually across 35+ specialties at 25+ locations |
| Strategic Focus | Enhancing marketing strategies with a consumer-first approach, leveraging digital platforms |
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