Lexington, Kentucky, August 12, 2025
News Summary
The University of Kentucky Athletics has unveiled BBN United, a new fan club designed to enhance engagement between the university and its supporters. Developed by Two Circles and JMI Sports, this innovative platform offers tiered membership with various perks like insider access, exclusive merchandise, and support for student-athletes. Existing Club Blue members will transition smoothly into BBN United, which reinforces the university’s commitment to providing enhanced fan experiences while ensuring continued support for its athletes.
Lexington, Kentucky – The University of Kentucky Athletics has introduced a new innovative loyalty and membership platform called BBN United, which serves as the official fan club of UK Athletics. This initiative, developed and operated by Two Circles, a leader in fan experience, along with JMI Sports, UK’s longstanding multimedia rights partner, is designed to enhance the relationship between the University of Kentucky and its dedicated fanbase.
BBN United aims to foster connections with fans while providing a new avenue for celebrating Kentucky fandom and supporting student-athletes. Fans can join this club at accessible monthly rates, and membership includes various perks such as insider access to UK Athletics, limited-edition merchandise, exclusive content, and memorable experiences with favorite programs. All proceeds from BBN United will be reinvested into student-athlete initiatives to maintain UK Athletics’ leadership in college sports.
The launch of BBN United builds upon the foundation established by Club Blue, a previous initiative focused on Name, Image, and Likeness (NIL) programs, which will see current Club Blue members transition seamlessly into the new platform. Membership options will feature tiered pricing, offering different levels of benefits based on the membership fees selected. This structure is aimed at maximizing engagement and support for student-athletes, providing a sustainable model for fan interaction.
UK Athletics Director Mitch Barnhart highlighted that BBN United will not only empower the voices of fans but also fuel the future of UK Athletics. Two Circles College will be responsible for the operation of BBN United, focusing on both fan growth and sustainable revenue generation. Meanwhile, JMI Sports has been a critical partner for over a decade, managing UK’s multimedia rights and optimizing revenue streams.
As part of its launch, BBN United will host the BBN United Tipoff Classic, which will feature Kentucky men’s basketball games against Nicholls State, Valparaiso, and Eastern Illinois in November. Fans eager to join can sign up for updates and early membership access through bbnunited.com.
BBN United Membership Benefits
- Insider access to UK Athletics events and news
- Limited-edition merchandise exclusive to members
- Exclusive content and behind-the-scenes experiences
- Support for student-athlete programs through membership proceeds
Transition from Club Blue
Currently active members of Club Blue will transition to BBN United without any disruptions to their benefits. The upgrade to BBN United symbolizes a move towards a comprehensive fan engagement platform focused on broader accessibility and enhanced experiences.
About Two Circles and JMI Sports
Two Circles is well-known for its expertise in enhancing the fan experience across various platforms. JMI Sports has played a vital role in managing the University of Kentucky’s multimedia rights and maximizing revenue opportunities from its athletic programs.
Overall, BBN United is poised to be a transformative initiative that not only deepens the connection between the University of Kentucky and its loyal fans but also reinforces the support for its student-athletes. By joining BBN United, fans are committing to a vibrant and engaging UK Athletics community.
Frequently Asked Questions
What is BBN United?
BBN United is the official fan club of the University of Kentucky Athletics, designed to deepen fan engagement and support for student-athletes.
How can I join BBN United?
Fans can join BBN United by signing up at bbnunited.com, where they can also find information on membership rates and tiers.
What are the benefits of membership?
Membership includes insider access to events, exclusive content, limited-edition merchandise, and supports student-athlete programs.
Is BBN United replacing Club Blue?
Yes, current Club Blue members will transition seamlessly into BBN United, which expands upon Club Blue’s offerings.
Who operates BBN United?
BBN United is operated by Two Circles, a fan engagement leader, and is supported by JMI Sports, the multimedia rights partner for UK Athletics.
Key Features of BBN United
| Feature | Description |
|---|---|
| Insider Access | Members receive exclusive news and updates about UK Athletics. |
| Limited-Edition Merchandise | Exclusive merchandise available only to BBN United members. |
| Exclusive Content | Access to behind-the-scenes content and athlete profiles. |
| Support for Student-Athletes | Proceeds from membership fees go directly to initiatives benefiting student-athletes. |
| Tiered Membership Options | Different levels of membership that offer varying benefits based on fees. |
Deeper Dive: News & Info About This Topic
HERE Resources
University of Kentucky Unveils BBN United Fan Club
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Additional Resources
- UK Athletics: Men’s Basketball Completes Schedule
- Kentucky Today: BBN United Tipoff Classic Host
- LEX 18: New Membership Subscription BBN United
- Kentucky.com: UK Men’s Basketball Updates
- On3: Kentucky Men’s Basketball Schedule Complete
- Wikipedia: Kentucky Wildcats
- Google Search: Kentucky Basketball
- Encyclopedia Britannica: Kentucky Wildcats
- Google News: Kentucky Wildcats
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