Lexington, Kentucky, October 5, 2025
News Summary
VisitLEX introduces the Neigh-I program, an innovative travel planning tool that combines Lexington’s equine heritage with cutting-edge technology. Visitors can create personalized itineraries with assistance from Oliver, a horse from the Kentucky Horse Park, based on their preferences. This interactive experience coincides with the fall racing season at Keeneland. The program emphasizes real-time adaptation and personalized local experiences, setting itself apart from traditional AI tools. Travelers can also access a traditional guide for local favorites on the VisitLEX website.
Lexington, Kentucky, known as the “Horse Capital of the World,” is now blending its equine heritage with cutting-edge technology, thanks to the launch of the Neigh-I program by VisitLEX. This innovative travel planning tool offers visitors a unique way to create customized vacation itineraries with the help of Oliver, a 17-year-old Paint/Shire horse from the Kentucky Horse Park’s Mounted Police Unit.
The Neigh-I program coincides with the commencement of the fall racing season at the historic Keeneland track, which begins this weekend. Visitors interested in exploring Lexington can participate in this interactive program by responding to a series of questions online. Based on their answers, Oliver selects different treats—such as carrots, apples, peppermints, and horse cookies—that correspond to tailored local experiences, culminating in a personalized three-day travel itinerary based on Oliver’s “horse instinct.”
This creative initiative positions Neigh-I as an “advanced equine alternative to unreliable artificial intelligence.” Unlike traditional AI tools, it leverages an evolving database that adapts in real-time to provide recommendations. This program aims to enhance the travel experience by delivering highly personalized itineraries that highlight local activities, including dining options, drinks, bourbon-focused bars, tours of historic homes, live music events, horse farm tours, and visits to local distilleries.
In addition to Neigh-I, VisitLEX maintains a comprehensive guide of local favorites available on their website for travelers who prefer a more traditional approach. The program showcases a novel fusion of horse instincts with modern technology, allowing visitors to uniquely interact with Lexington’s celebrated culture.
The campaign emerges from VisitLEX’s history of pioneering tourism strategies, which previously included unique campaigns such as “Hey, Aliens! Look at Lexington.” Oliver, the assisting horse, plays an active role in the Kentucky Horse Park, contributing to the community’s rich equine heritage and tourism efforts.
As part of the trip planning experience, Neigh-I generates itineraries that encompass a mix of accommodations, dining, drinks, and unforgettable activities available in Lexington. Travelers can access the Neigh-I program through the VisitLEX website and even enjoy a behind-the-scenes look at Oliver and his contributions to planning enjoyable visits in Lexington.
Lexington is widely recognized for its beautiful horse culture, scenic landscapes, and renowned bourbon distilleries. The introduction of the Neigh-I program represents a commitment to providing enjoyable, personalized travel experiences and highlights the city’s unique charm.
Key Features of the Neigh-I Program
- Interactive Experience: Users respond to questions that help personalize their itinerary.
- Customized Itineraries: Oliver creates a tailored three-day travel plan.
- Local Experiences: The itinerary includes various local dining, entertainment, and tour options.
- Real-Time Adaptation: Recommendations are made based on an evolving database.
- Alternative to Traditional AI: Emphasizes horse instincts over conventional artificial intelligence.
FAQ
What is the Neigh-I program?
The Neigh-I program is an interactive travel planning tool launched by VisitLEX, allowing visitors to create personalized itineraries with help from Oliver, a horse, based on their responses to a series of questions.
How does the Neigh-I program work?
Visitors answer a few quick online questions, and based upon their answers, Oliver selects treats that correspond to tailored experiences in Lexington, generating a three-day travel itinerary.
What types of experiences are included in the itineraries?
The itineraries include local dining options, drinks, bourbon-focused bars, tours of historic homes, live music events, horse farm tours, and visits to local distilleries.
Can travelers still use traditional resources for planning?
Yes. For travelers who prefer a traditional approach, VisitLEX offers a comprehensive guide of local favorites on their website.
Summary Chart of Neigh-I Program Features
| Feature | Description |
|---|---|
| Interactive Experience | Users answer personalized questions |
| Customized Itineraries | Generates plans based on horse instincts |
| Local Experiences | Includes diverse dining and entertainment options |
| Real-Time Adaptation | Updates recommendations as the database evolves |
| Equine Alternative | Focuses on horse instincts over artificial intelligence |
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Additional Resources
- Travel and Tour World
- Wikipedia: Lexington, Kentucky
- Nashville Scene
- Google Search: Lexington Horse Capital of the World
- VisitLEX Press Release
- Encyclopedia Britannica: Kentucky
- Southern Living
- Google News: Lexington Kentucky tourism
Author: STAFF HERE LEXINGTON KY STAFF
The LEXINGTON STAFF WRITER represents the experienced team at HERELexingtonKY.com, your go-to source for actionable local news and information in Lexington, Fayette County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Woodland Art Fair, Crave Food and Music Festival, and Railbird Festival. Our coverage extends to key organizations like Commerce Lexington and Blue Grass Community Foundation, plus leading businesses in education, manufacturing, and technology that power the local economy such as University of Kentucky, Toyota Motor Manufacturing, and Lexmark. As part of the broader HERE network, including HEREBowlingGreen.com and HERELouisville.com, we provide comprehensive, credible insights into Kentucky's dynamic landscape.
