Lexington, December 20, 2025
Andrea Ayers has been appointed as the new Vice President and Market Manager for Cumulus Media’s Lexington cluster. Her extensive experience in the media landscape positions her to lead a dynamic group of local radio stations, fostering community engagement and enhancing programming relevance. This appointment reflects Cumulus Media’s commitment to promoting talent from within, as Ayers transitions from her role as Sales Manager to drive innovation and growth in Lexington’s media environment.
Lexington, Kentucky – In an exciting development for the local media landscape, Andrea Ayers has been appointed as the new Vice President and Market Manager for Cumulus Media’s Lexington cluster, effective January 1, 2026. With a strong track record spanning two decades at Cumulus, Ayers has spent over ten years as Sales Manager for the four-station cluster, proving her expertise in the competitive media market.
As the new VP and Market Manager, Ayers will oversee a dynamic group of radio stations that play a critical role in the community, including WLTO-FM “Hot 102.5,” WVLK-AM 590, WVLK-FM “K92.9,” and WXZZ “Z-Rock 103.” Her extensive experience and established relationships within the industry position her well to lead these stations in delivering relevant content and fostering community connections.
Ayers’ transition into this leadership position speaks volumes about Cumulus Media’s commitment to nurturing internal talent and promoting from within. The confidence shown in her abilities by senior management highlights the importance of dedicated leadership in driving results for the organization’s stations and the local market.
### The Role of Cumulus Media in Lexington
Cumulus Media has been a significant player in Lexington’s media scene, operating a cluster of stations that cater to various demographics and interests. The variety of formats they offer reflects the diversity of the central Kentucky area, which boasts a metro population of over 500,000.
The stations under Ayers’ stewardship encompass a broad range of programming:
– WLTO-FM “Hot 102.5”: Contemporary hit radio targeting younger demographics, ensuring that the pulse of today’s youth is well-captured.
– WVLK-AM 590 and WVLK-FM “K92.9”: The news/talk and country music formats respectively appeal to general audiences and local country music fans, creating a strong connection with the community’s interests.
– WXZZ “Z-Rock 103”: An active rock station catering to rock music enthusiasts, serving as a platform for both established and emerging musical talents.
### Community Engagement and Local Impact
Ayers plans to harness her extensive experience to enhance growth, strengthen relationships, and deliver exceptional results. This approach is essential for maintaining relevance and sustainability in an ever-evolving media environment. Her leadership is not just about managing radio stations; it signifies a commitment to advancing the community’s engagement and involvement.
The importance of local media cannot be overstated in Lexington. It acts as a bridge between businesses and residents, fostering dialogue and providing valuable information that helps to ensure the community thrives. With Ayers at the helm, there is an opportunity to further amplify the voices of local entrepreneurs and initiatives.
### Commitment to Internal Growth
Ayers’ promotion reflects a broader trend within Cumulus Media that values internal growth and leadership development. It is an encouraging sign that companies can successfully identify and cultivate talent from within. This not only strengthens the corporate culture but also enables them to deliver consistent results while maintaining a deep understanding of the market’s unique characteristics.
### Conclusion
Andrea Ayers’ appointment as Vice President and Market Manager for Cumulus Media’s Lexington cluster is a promising development for both the company and the community. Her experience, coupled with a solid understanding of the local market, positions her to drive innovation and growth in a challenging media landscape. As Lexington continues to evolve economically, the need for strong leaders like Ayers is paramount. Community members are encouraged to support local initiatives and stay engaged in the exciting developments shaping the future of Lexington’s media and business landscape.
### FAQ
- Who is Andrea Ayers?
- Andrea Ayers is a 20-year veteran of Cumulus Media, having served as Sales Manager for the Lexington, Kentucky cluster for over a decade. She has now been appointed as the Vice President and Market Manager for the cluster, effective January 1, 2026.
- What stations are included in Cumulus Media’s Lexington cluster?
- The Lexington cluster includes WLTO-FM “Hot 102.5,” WVLK-AM 590, WVLK-FM “K92.9,” and WXZZ “Z-Rock 103.” These stations offer a variety of formats, including contemporary hit radio, news/talk, country music, and active rock.
- What is the significance of this promotion?
- Ayers’ promotion signifies Cumulus Media’s commitment to internal growth and leadership development, recognizing her long-standing contributions and leadership within the company.
| Station | Format | Target Audience |
|---|---|---|
| WLTO-FM “Hot 102.5” | Contemporary Hit Radio | Younger Demographics |
| WVLK-AM 590 | News/Talk | General Audience |
| WVLK-FM “K92.9” | Country Music | Country Music Fans |
| WXZZ “Z-Rock 103” | Active Rock | Rock Music Enthusiasts |
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