Lexington, KY, October 20, 2025
News Summary
Shelia Bayes Jewelers has introduced the Heart of Gold Gold Buy program to assist the American Heart Association. Customers can sell their gold and silver while supporting a charitable cause until November 5, with options for cash or in-store credit. With rising gold prices, this initiative offers a significant opportunity for the community to contribute to a worthy cause. Shelia Bayes, recognized as a Leader of Impact, continues to enhance her commitment to both her business and community service through this initiative.
Lexington, KY – Shelia Bayes Jewelers has launched a special initiative named the “Heart of Gold Gold Buy” program to support the American Heart Association. This program allows customers to sell their gold and sterling silver items, with a portion of the proceeds donated to the charity through November 5. This aligns with the appointment of Shelia Bayes, the store owner, as a Leader of Impact by the American Heart Association.
As gold and silver prices reach all-time highs, the program offers a timely opportunity for customers to sell unwanted gold and silver. Participants can choose to receive cash or opt for in-store credit, which includes a generous 20% discount on future purchases.
Shelia Bayes Jewelers is located at 161 Lexington Green Circle and can be reached at (859) 225-4043. Customers can find more information about the store and its offerings at the official website, Shelia Bayes Fine Jewelers.
Background on Shelia Bayes Jewelers
Shelia Bayes established her jewelry business 20 years ago when she was just 27 years old. Over the years, the business has grown significantly, now employing 14 staff members, including two skilled bench jewelers, and occupying a spacious 3,500 square foot retail environment. The store has been a staple of the downtown Lexington community for almost nine years, located conveniently next to Rupp Arena.
Bayes has garnered several accolades for her accomplishments, such as being named the 2010 Woman Business Owner of the Year by the National Association of Women Business Owners. Additionally, she has been recognized as one of America’s Top 100 Jewelers according to Harper’s Bazaar, the only jeweler in Kentucky to receive such recognition.
Community Engagement and Future Plans
In her commitment to community involvement, Bayes co-founded an initiative known as “With One Heart,” which supports orphanages in Sri Lanka. She actively engages with various local charities, ensuring that her business contributes positively to the community.
The store offers a diverse selection of jewelry brands and recently became Lexington’s exclusive dealer of Rolex watches. Bayes has implemented various advertising strategies, including personal storytelling ads, direct mail, and digital marketing, to effectively reach out to customers.
The staff at Shelia Bayes Jewelers has remained largely unchanged since the store’s inception, creating a nurturing workplace atmosphere. Bayes practices an inclusive management style, empowering her team members with decision-making responsibility.
Diverse Entrepreneurial Ventures
In addition to her work in jewelry, Bayes is planning to expand her entrepreneurial interests with a new security business while continuing to uphold strong customer relations and a welcoming shopping experience in her jewelry space. Her vision for the next 20 years focuses on enhancing these connections and providing a friendly retail environment.
Summary
The “Heart of Gold Gold Buy” program at Shelia Bayes Jewelers not only offers customers a lucrative opportunity to sell their gold and sterling silver but also plays a vital role in supporting the American Heart Association. With this initiative, Bayes continues her tradition of giving back to the community while expanding her business and providing exceptional service.
Frequently Asked Questions (FAQ)
1. What is the “Heart of Gold Gold Buy” program?
The program allows customers to sell their gold and sterling silver items, with a portion of the proceeds going to the American Heart Association until November 5.
2. How can customers participate?
Customers can bring their gold or silver items to Shelia Bayes Jewelers, choose to receive cash or store credit, and enjoy a 20% discount on future purchases.
3. Where is Shelia Bayes Jewelers located?
The store is found at 161 Lexington Green Circle, Lexington, KY.
4. Why is this program significant?
It provides a unique chance for customers to sell their items at high market prices while supporting a worthy cause, the American Heart Association.
Key Features of the “Heart of Gold Gold Buy” Program
| Feature | Details |
|---|---|
| Program Duration | Until November 5 |
| Items Accepted | Gold and sterling silver |
| Donations | Portion of sales goes to American Heart Association |
| Payment Options | Cash or in-store credit (with a 20% discount) |
| Market Conditions | Gold and silver prices at all-time highs |
Deeper Dive: News & Info About This Topic
HERE Resources
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Additional Resources
- Lex 18: Shelia Bayes Jewelers Gives Back
- Centurion Jewelry: Ignorance of Youth Grows into Successful Leading Luxury Jewelry Store
- Wikipedia: American Heart Association
- Google Search: Shelia Bayes Jewelers
- Encyclopedia Britannica: Jewelry
Author: STAFF HERE LEXINGTON KY STAFF
The LEXINGTON STAFF WRITER represents the experienced team at HERELexingtonKY.com, your go-to source for actionable local news and information in Lexington, Fayette County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Woodland Art Fair, Crave Food and Music Festival, and Railbird Festival. Our coverage extends to key organizations like Commerce Lexington and Blue Grass Community Foundation, plus leading businesses in education, manufacturing, and technology that power the local economy such as University of Kentucky, Toyota Motor Manufacturing, and Lexmark. As part of the broader HERE network, including HEREBowlingGreen.com and HERELouisville.com, we provide comprehensive, credible insights into Kentucky's dynamic landscape.
