Lexington, Kentucky, October 18, 2025
News Summary
Brooks Swentzel, president of S&S Tire, is preparing for a leadership transition as the company celebrates its 50th anniversary. Equipping his sons, Brock and Austen, for future roles, he acknowledges the challenges faced by third-generation family businesses. With a focus on regional growth and a strong community commitment, S&S Tire aims for a seamless transition to ensure continued success in the evolving market landscape.
Brooks Swentzel Prepares for Leadership Transition at S&S Tire
Lexington, Kentucky – As S&S Tire celebrates its 50th anniversary, president and second-generation owner Brooks Swentzel is setting the stage for the future leadership of the company. With a thoughtful transition plan in place, Brooks is preparing his sons, Brock and Austen Swentzel, to take on significant leadership roles as the third generation in a family-run business facing unique challenges.
Statistics reveal that a staggering 88% of third-generation family businesses ultimately go bankrupt, a reality that weighs heavily on Brooks as he navigates the succession process. Understanding these challenges, Brooks is proactively equipping his sons with the necessary skills and knowledge to ensure a seamless transition.
Foundation and Growth of S&S Tire
S&S Tire was founded in 1974 by Brooks’ father, Paul Swentzel, alongside his partner, Don Schneider. Over the years, the business has evolved from regional distribution to a more diverse commercial sector. Approximately two decades ago, Paul began transitioning responsibilities to Brooks, coinciding with a significant shift towards a more digital business model.
During this transition, Brooks had the opportunity to shadow his father during critical meetings, gaining firsthand experience and insights into the operations of the business. Currently, S&S Tire is supported by three leadership members who also partnered with Paul, ensuring a wealth of experience remains within the leadership team.
Leadership Development and Future Plans
In recent years, S&S Tire has expanded its reach, including a substantial acquisition of a large Bandag retreader in Nashville, which occurred around the time Brooks took over. As he engages in a hands-on leadership approach, Brooks emphasizes the importance of accountability and transparency within the company’s Core Leadership Team (CLT).
Brock Swentzel joined S&S Tire while attending college and has since stepped up to lead the wholesale division. Similarly, Austen Swentzel has progressed from college employee to vice president of commercial sales, a position he has held since 2019. Both young leaders are acutely conscious of the responsibilities that await them, reflected in their commitment to the community and their employees.
Business Philosophy and Future Growth
Despite receiving frequent offers from private equity firms, Brooks has no intention of selling S&S Tire. He is focused on enhancing the company’s regional presence rather than pursuing a nationwide strategy. Plans for expansion and potential acquisitions are in the works, with growth goals outlined through 2025 and beyond.
Brooks acknowledges the heavy responsibility of managing a company that has grown from a small team of 10 employees to over 650. Confident in his leadership capabilities, he believes that with the right team in place, the business can navigate challenges and avoid the common pitfalls that lead to bankruptcy. Discussions around employee integration and a possible reorganization of the leadership structure are also anticipated in the coming year, further setting the stage for future stability and success.
Conclusion
As S&S Tire prepares for a new chapter in its history, the commitment of Brooks Swentzel to cultivate skilled leaders and focus on community engagement positions the company for continued success. With the next generation ready to step up, S&S Tire is shaping a promising future as it commemorates an important milestone in its legacy.
Frequently Asked Questions
1. When was S&S Tire founded?
S&S Tire was founded in 1974 by Paul Swentzel and Don Schneider.
2. Who is the current president of S&S Tire?
The current president of S&S Tire is Brooks Swentzel, who represents the second generation of ownership.
3. Why is there concern about third-generation family businesses?
Research indicates that 88% of third-generation family businesses go bankrupt, highlighting the challenges of leadership transitions.
4. What roles do Brooks Swentzel’s sons hold at S&S Tire?
Brock Swentzel leads the wholesale division, while Austen Swentzel serves as vice president of commercial sales.
5. What are the plans for S&S Tire’s future?
S&S Tire plans to focus on regional growth, potential acquisitions, and ensuring a smooth leadership transition while maintaining strong vendor relationships.
Key Features of S&S Tire
| Feature | Description |
|---|---|
| Founded | 1974 by Paul Swentzel and Don Schneider |
| Current Leadership | Brooks Swentzel, second-generation owner; sons Brock and Austen preparing for leadership roles |
| Employee Growth | From 10 to over 650 employees |
| Industry Focus | Regional distribution and commercial sector |
| Future Goals | Expansion and potential acquisitions through 2025 and beyond |
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Additional Resources
- Modern Tire Dealer: SS Tire Doubles Down on Family Ownership
- Wikipedia: Family Business
- Modern Tire Dealer: Being a Tire Wholesaler in a Turbulent Market
- Encyclopedia Britannica: Business
- Aftermarket Matters: Breeze Autocare to Sell Off Stores for $625 Million
- Google Search: Business Leadership Transition
- Tire Business: Valvoline Buying Oil Changers Quick Lube Business
- Google News: Business Acquisition
- WKYT: Woman Accused of Slashing Tires Near Courthouse Downtown Lexington
- Google Scholar: Business Succession Planning
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