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Corporate Sponsors Withdraw from Lexington Pride Festival

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Colorful scene at the Lexington Pride Festival showcasing diversity and community spirit.

News Summary

The upcoming Lexington Pride Festival faces a setback as major sponsors, including the University of Kentucky and Toyota, withdraw their support. Citing pressures related to diversity and equity initiatives, these organizations are reconsidering their roles amidst new legislation affecting DEI programs. While corporate backing has diminished, local community interest remains high, with expectations of significant attendance despite the challenges. The festival promises various events including a Pride Parade, aiming to foster a welcoming environment for LGBTQIA+ individuals in the Lexington area.

LEXINGTON – As preparations intensify for the annual Lexington Pride Festival set to take place this weekend, major sponsors have withdrawn amid rising pressures related to diversity, equity, and inclusion (DEI) efforts. Notable partners such as the University of Kentucky (UK) and Lexington Public Library will not contribute booths to this year’s festival, leading to concerns about corporate support for LGBTQIA+ events.

The University of Kentucky announced its withdrawal citing federal definitions of identity-based events, a move linked to House Bill 4 passed by Kentucky lawmakers. This bill mandates that public colleges dismantle DEI offices and programs, causing organizations to reconsider their participation in events like Pride festivals, which celebrate diversity and inclusivity.

UK HealthCare, which had approximately five booths at last year’s festival, will not be sponsoring this year. However, its Infectious Disease Unit and UK Target 4 will remain as registered vendors. Furthermore, the Lexington Public Library has elected to cut back on programming deemed “under-performing” and will not engage in community events such as Pride.

Additionally, Toyota Kentucky, previously a second-tier sponsor of the festival, announced it will not participate this year, instead focusing its resources on education and workforce development. Other sponsors including Anthem Medicaid, Lowe’s, and the Lexington Veteran’s Affairs Pride Support Team also opted out of this year’s festival.

This decline in corporate sponsorship is echoed in Pride celebrations nationwide. Events like Louisville’s Kentuckiana Pride have experienced severe reductions in financial backing, reportedly losing over $75,000 this year alone. Nevertheless, festival organizers in Lexington have noted an increase in community interest compared to the past two years, despite the loss of some partnerships.

The Lexington Pride Festival will take place on Oliver Lewis Way, extending from South Broadway to High Street on Saturday. The event promises to feature live entertainment, guest speakers, food and drink vendors, and for the first time, a Pride Parade that will kick off at 11:30 AM.

Jason Schubert, the President of the Lexington Pride Center, underscores the critical need for visibility for LGBTQIA+ communities amidst a politically charged environment. The festival expects an attendance of around 18,000 visitors and aims to create a welcoming space of celebration and acceptance, while also implementing safety measures including police presence and designated protest areas.

In addition to the festival, a six-week long celebration of Pride will initiate with a Rainbow Run 5K on May 17, leading up to the main festival event on June 28. The festival will also connect with Lexington’s 250th anniversary, showcasing various events that celebrate the LGBTQIA+ history within the city.

Importantly, the festival serves as a vital fundraiser for the Lexington Pride Center, helping to sustain services for the LGBTQIA+ community throughout the year. The current trends surrounding corporate sponsorship may present challenges, but the spirit of community support and celebration remains strong as the festival approaches.

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Additional Resources

Corporate Sponsors Withdraw from Lexington Pride Festival

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