News Summary
Long John Silver’s has opened a new location in Nicholasville, Kentucky, reviving local interest in the brand following its absence from Lexington since 2021. The grand opening was well-received, with nearly record-breaking sales, highlighting the chain’s strong presence and demand in the area. This latest branch features enhanced menu offerings and modern technology to improve customer experience, setting a hopeful tone for the restaurant’s future expansion in Kentucky.
Nicholasville, Kentucky – Long John Silver’s has made a triumphant return to the area with the grand opening of a new location in Nicholasville, just a stone’s throw away from its original hometown of Lexington. The restaurant opened recently and nearly achieved a sales record for its grand opening day, underscoring the brand’s strong presence and demand in the region. The opening has sparked excitement and hopes for the future of the chain in central Kentucky.
Following its absence from Lexington since 2021, when the last location was shut down for a library expansion, the Nicholasville branch marks a significant step in the brand’s expansion efforts. The new restaurant is situated at 140 Hope Court and is open from 10 a.m. to 11 p.m. Sunday through Thursday, and from 10 a.m. to 12 a.m. on Friday and Saturday.
The senior vice president of marketing and innovation at Long John Silver’s expressed surprise at the high turnout during the opening, indicating strong local interest in the brand. Customers can expect notable improvements at the Nicholasville location, which boasts thicker fish, enhanced chicken offerings, and a new side of crispy waffle fries. These updates reflect a commitment to quality and may play a crucial role in attracting both old and new customers.
Modern technology is a prominent feature of the new Nicholasville restaurant. Enhanced customer experience is achieved through the introduction of digital menu boards and digital ordering kiosks, alongside a company app that includes a rewards program. Such advancements are aimed at simplifying the customer experience and appealing to the increasing demand for convenience in dining.
Long John Silver’s has a rich history in Lexington, having first opened its doors in 1969 at 301 Southland Drive, where it quickly became known for its unique seafood offerings. The original location served the Lexington community for over two decades before closing in 1991. The final restaurant in the area shuttered its doors in 2021, leaving fans of the brand without a nearby option until now.
Prior to the opening in Nicholasville, the nearest Long John Silver’s was located in Paris, Kentucky, a considerable distance for faithful patrons in Lexington. The closure of local locations had resulted in a palpable desire among residents for the brand’s return, although there are currently no specific plans to open a new restaurant in Lexington at this time.
Despite the recent setbacks, Long John Silver’s brand appears to be experiencing a resurgence, with plans for additional expansions on the horizon. The successful grand opening in Nicholasville may set the stage for future growth and could encourage further development in the Lexington area. As the chain re-establishes itself in key markets, it remains to be seen how it will adapt to the preferences of modern consumers while honoring its legacy.
The excitement surrounding the Nicholasville opening suggests a bright future for Long John Silver’s in Kentucky. As the company continues to innovate and enhance its offerings, it remains focused on meeting the needs of its customers and maintaining its place in the competitive seafood market.
Deeper Dive: News & Info About This Topic
HERE Resources
Lexington Celebrates 250 Years of Unique Culinary Heritage
Kunihide Toyoda to Reopen Crust in Lexington
Additional Resources
- Kentucky.com
- Times Record News
- YourGV.com
- KHAK
- MLive
- Wikipedia: Long John Silver’s
- Google Search: Long John Silver’s
- Google Scholar: Long John Silver’s
- Encyclopedia Britannica: Long John Silver’s
- Google News: Long John Silver’s
Author: STAFF HERE LEXINGTON KY STAFF
The LEXINGTON STAFF WRITER represents the experienced team at HERELexingtonKY.com, your go-to source for actionable local news and information in Lexington, Fayette County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Woodland Art Fair, Crave Food and Music Festival, and Railbird Festival. Our coverage extends to key organizations like Commerce Lexington and Blue Grass Community Foundation, plus leading businesses in education, manufacturing, and technology that power the local economy such as University of Kentucky, Toyota Motor Manufacturing, and Lexmark. As part of the broader HERE network, including HEREBowlingGreen.com and HERELouisville.com, we provide comprehensive, credible insights into Kentucky's dynamic landscape.
