Lexington, Kentucky, August 12, 2025
News Summary
The University of Kentucky Athletics has launched BBN United, a new official fan club aimed at connecting fans with their favorite teams while supporting student-athletes. Membership offers exclusive benefits, such as merchandise and content, and promotes ongoing support for UK Athletics. BBN United features flexible membership tiers appealing to fans worldwide and transitions current Club Blue members seamlessly. Additionally, it schedules events like the BBN United Tipoff Classic, highlighting a commitment to enhancing the fan experience and diversifying revenue sources.
Lexington, Kentucky – University of Kentucky Launches BBN United, a New Official Fan Club and Loyalty Program
The University of Kentucky Athletics has officially launched BBN United, a new loyalty and membership platform designed to connect Wildcat fans with their favorite teams while supporting student-athletes. This initiative marks a significant step in enhancing the fan experience and diversifying revenue sources for the athletic department.
With BBN United, fans can join the official fan club for accessible monthly rates. Members will enjoy exclusive benefits, including limited edition merchandise, special content, and unique experiences tailored to enhance the fan experience. The funds generated from this program will directly support UK Athletics.
The initiative was developed in collaboration with Two Circles and JMI Sports, aiming to empower fan voices and promote student-athlete welfare. Current members of the previous fan program, Club Blue, will transition smoothly into the new BBN United platform. This seamless integration underscores the University’s commitment to existing supporters while seeking to attract new members.
BBN United features flexible membership options, catering to a wide audience that includes lifelong fans, current students, alumni, parents, and Wildcats supporters from around the globe. Interested fans can sign up for memberships online, with various tiers providing different levels of engagement and benefits.
Membership Structure
The membership pricing is structured in tiers, allowing fans to choose a plan that best suits their interests. As a part of their loyalty to the Wildcats, members will not only receive merchandise and content but will also contribute to the ongoing development of UK Athletics, especially in light of recent changes following the NCAA’s House legal settlement.
Upcoming Events
As part of launching BBN United, the Kentucky men’s basketball team will host the BBN United Tipoff Classic in November 2025. The season opener will take place against Nicholls State University on November 4, followed by matches against Valparaiso on November 7 and Eastern Illinois on November 14. This will be the first meeting between Kentucky and Nicholls State, while the team has a history with Valparaiso, winning both previous matchups.
The introduction of BBN United comes as the Wildcats aim to enhance their basketball program, with plans to play 21 regular-season games against teams that participated in the NCAA Tournament last year. The Wildcats are also bolstered by returning key players and a highly regarded transfer class, promising an exciting season ahead.
Future Developments
Game times and television assignments for the upcoming BBN United Tipoff Classic will be announced later. Fans interested in more information about this new program can sign up for updates through the official website BBNUnited.com, ensuring they stay engaged with the latest happenings related to UK Athletics.
Key Points
- BBN United is the new official fan club and loyalty program for the University of Kentucky Athletics.
- Members receive exclusive merchandise, content, and experiences, with proceeds supporting UK Athletics.
- Flexible membership options are available ranging from student tickets to premium tiers.
- Upcoming games featuring the Kentucky men’s basketball team will include three encounters in November 2025.
- Plans for revenue diversification follow the NCAA’s House legal settlement.
FAQs
What is BBN United?
BBN United is the new official fan club and loyalty program for University of Kentucky Athletics, aimed at connecting fans and supporting student-athletes.
How can fans join BBN United?
Fans can sign up online for BBN United memberships at BBNUnited.com, with various pricing tiers available.
What benefits come with membership in BBN United?
Members receive limited edition merchandise, exclusive content, and unique experiences related to UK Athletics.
What events are planned as part of the BBN United launch?
The Kentucky men’s basketball team will host the BBN United Tipoff Classic, featuring games against Nicholls State, Valparaiso, and Eastern Illinois in November 2025.
Key Features of BBN United
| Feature | Description |
|---|---|
| Exclusive Merchandise | Members receive limited edition items available only through the program. |
| Special Content | Access to exclusive behind-the-scenes content and updates. |
| Unique Experiences | Opportunities for special events and memorable moments with teams. |
| Flexible Membership Options | Various tiers catering to different fan demographics. |
| Support for Athletics | All proceeds support the University of Kentucky Athletics. |
Deeper Dive: News & Info About This Topic
HERE Resources
University of Kentucky Announces 2025 Athletics Hall of Fame Inductees
Tragic Loss in Lexington: University of Kentucky Dance Team Member Passes Away
Additional Resources
- UK Athletics News
- Kentucky.com Basketball Update
- Kentucky Today Sports
- On3 Kentucky Wildcats News
- LEX 18 News
- Wikipedia: Kentucky Wildcats Basketball
- Google Search: Kentucky Wildcats Basketball
- Google Scholar: Kentucky Basketball
- Encyclopedia Britannica: Kentucky Wildcats
- Google News: Kentucky Athletics
Author: STAFF HERE LEXINGTON KY STAFF
The LEXINGTON STAFF WRITER represents the experienced team at HERELexingtonKY.com, your go-to source for actionable local news and information in Lexington, Fayette County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Woodland Art Fair, Crave Food and Music Festival, and Railbird Festival. Our coverage extends to key organizations like Commerce Lexington and Blue Grass Community Foundation, plus leading businesses in education, manufacturing, and technology that power the local economy such as University of Kentucky, Toyota Motor Manufacturing, and Lexmark. As part of the broader HERE network, including HEREBowlingGreen.com and HERELouisville.com, we provide comprehensive, credible insights into Kentucky's dynamic landscape.
