Lexington, KY, January 7, 2026
Valvoline Inc. has unveiled the ‘Instant Transfer Portal’ campaign, encouraging drivers to switch to Valvoline Instant Oil Change. This new initiative, which mirrors the college sports transfer portal, provides immediate oil change offers to new and existing customers. Developed in collaboration with the Betty agency, the campaign aims to connect with consumers through relevant cultural moments. It is available throughout January to all drivers, enhancing Valvoline’s reputation for speed and convenience in automotive care.
Valvoline Inc. Launches “Instant Transfer Portal” Campaign in Partnership with Betty Agency
LEXINGTON, Ky. – Valvoline Inc. (NYSE: VVV) has introduced the “Instant Transfer Portal,” a new marketing campaign aimed at encouraging drivers to switch from their current oil change providers to Valvoline Instant Oil Change. This initiative offers an immediate oil change offer to new and existing customers. The campaign draws inspiration from the college sports transfer portal, reimagining it for everyday vehicle care. Developed in partnership with Betty, a Quad agency, the campaign reflects Valvoline’s ongoing efforts to connect with consumers through timely cultural moments while emphasizing the brand’s speed, convenience, and reliability. The campaign runs throughout January and is open to all drivers, whether they are currently visiting another oil change provider or returning to Valvoline Instant Oil Change. To find a Valvoline Instant Oil Change location, visit vioc.com.
About Valvoline Inc.
Valvoline Inc. (NYSE: VVV) is a leading provider of preventive automotive maintenance services, operating over 2,300 franchised and company-operated service centers across the United States and Canada. The company completes more than 30 million services annually, offering quick, easy, and trusted services such as stay-in-your-car oil changes, wiper replacements, and tire rotations. Valvoline’s commitment to innovation and customer satisfaction has been a cornerstone of its 40-year history in the industry. For more information, visit vioc.com.
About Betty
Betty is a Quad agency known for its creative and strategic marketing solutions. The agency specializes in developing campaigns that resonate with consumers by tapping into cultural trends and moments. Their partnership with Valvoline Inc. on the “Instant Transfer Portal” campaign showcases their ability to translate real-world trends into engaging marketing strategies.
Valvoline Inc. Stock Information
As of January 7, 2026, Valvoline Inc. (NYSE: VVV) stock is trading at $30.34, with a change of $0.50 (1.68%) from the previous close. The intraday high is $30.47, and the intraday low is $29.47. The latest open price was $29.67, with an intraday volume of 2,008,177 shares. The latest trade time is 00:15:00 UTC.
Key Features of the “Instant Transfer Portal” Campaign
| Feature | Description |
|---|---|
| Campaign Name | Instant Transfer Portal |
| Objective | Encourage drivers to switch to Valvoline Instant Oil Change by offering an immediate oil change offer |
| Inspiration | College sports transfer portal |
| Partnership | Betty, a Quad agency |
| Duration | Throughout January |
| Eligibility | Open to all drivers, including those currently visiting other oil change providers or returning to Valvoline Instant Oil Change |
| Location Finder | vioc.com |
Frequently Asked Questions (FAQ)
What is the “Instant Transfer Portal” campaign?
The “Instant Transfer Portal” is a new marketing campaign by Valvoline Inc. designed to encourage drivers to switch from their current oil change providers to Valvoline Instant Oil Change, offering an immediate oil change offer to new and existing customers.
How does the campaign relate to the college sports transfer portal?
The campaign draws inspiration from the energy and language of the college sports transfer portal, reimagining it for everyday vehicle care to connect with consumers through timely cultural moments.
Who is Betty, the agency behind the campaign?
Betty is a Quad agency known for its creative and strategic marketing solutions, specializing in developing campaigns that resonate with consumers by tapping into cultural trends and moments.
Where can I find a Valvoline Instant Oil Change location?
To find a Valvoline Instant Oil Change location, visit vioc.com.
What is Valvoline Inc.’s stock information?
As of January 7, 2026, Valvoline Inc. (NYSE: VVV) stock is trading at $30.34, with a change of $0.50 (1.68%) from the previous close. The intraday high is $30.47, and the intraday low is $29.47. The latest open price was $29.67, with an intraday volume of 2,008,177 shares. The latest trade time is 00:15:00 UTC.
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