Lexington, Kentucky, November 13, 2025

VisitLEX has received an impressive 17 awards at the Kentucky Travel Industry Association’s Traverse Awards, showcasing its commitment to innovative tourism promotion. The recognition reflects the organization’s effective marketing and public relations campaigns, which highlight Lexington’s unique offerings and community engagement. Notable campaigns include the ‘C’mon’ 250LEX and ‘Bittersweet Views’ Spring Campaign, both of which significantly impacted visitor engagement and satisfaction, positioning Lexington as a leading travel destination.

VisitLEX Earns 17 Awards at Statewide Tourism Association Program

Amazing Achievements Showcase Lexington’s Vibrant Tourism

Lexington, Kentucky – VisitLEX has made waves within the tourism sector by receiving an impressive 17 awards at the Kentucky Travel Industry Association’s Traverse Awards. This recognition reflects the organization’s relentless dedication to innovation through creative marketing and public relations campaigns, positioning Lexington as a premier travel destination while exemplifying the vital role of community engagement and local initiatives in driving tourism growth.

A hallmark of individuality, VisitLEX’s successful campaigns demonstrate how reduced bureaucracy and empowered local leadership can catalyze excellence. These awards not only celebrate the achievements of VisitLEX but also underscore a larger narrative about the efficiency achieved through collaboration and private-public partnerships in the community. With the right strategies, Lexington can capitalize on its unique offerings, reshaping the identity of this charming city for both residents and visitors alike.

Gold Awards

• Marketing Campaign: “C’mon” 250LEX Campaign – In celebration of Lexington’s 250th anniversary in June 2025, this campaign accumulated 13.7 million impressions across multiple media platforms, earning a top spot on Travel + Leisure’s list of the “Top 20 Places to Travel in June 2025.”
• Marketing Campaign: “Bittersweet Views” Spring Campaign – This initiative not only extended visitor stays but also inspired one traveler to rebook a flight after seeing the campaign at Blue Grass Airport.

Silver Awards

• Destination Management: Destination LEXpert Program – Designed to enhance local knowledge and hospitality skills among residents, fortifying Lexington’s position as a welcoming city.
• Destination Management: LEX for Good Sensory Signal Maps – A significant initiative that provides sensory-friendly resources for visitors, ensuring inclusivity and accessibility.
• Destination Management: Meetings Accessibility Resources – An effort geared towards making meetings and events more accessible, reflecting a community commitment to inclusivity.
• Digital: “Lexington Shoes” Social Video – This social media campaign showcased local footwear businesses, boosting local commerce and engagement.
• PR Initiative: Hank the Horse MPI/WEC Activation – A public relations initiative featuring the beloved Hank the Horse, tapping into local charm and brand identity.
• Specialty Item: Lex for Good Sensory Coloring Books and Kits – Designed for sensory-friendly experiences, these materials significantly enhance visitor engagement.
• Specialty Item: VisitLEX Holobox Experience at the Lexington Visitors Center – An interactive attraction at the Visitors Center that draws in potential tourists.
• Video or Podcast: LEX Locals Episodic Content Series – This series features local stories and experiences, further highlighting Lexington’s vibrant community.

Bronze Awards

• Destination Management: SustainabLEX Certification Program – A program dedicated to promoting sustainable tourism practices, aligning with global trends towards responsible travel.
• Digital: “Best Kept Secrets” Content Series – A content series aimed at uncovering lesser-known attractions, enhancing visitor experiences.
• Marketing Campaign: “Give a Little LEX” Visitors Center Holiday Campaign – A holiday initiative designed to foster community engagement and participation.
• Out-of-Home: Cleveland ASAE Out of Home Activation – This campaign specifically targeted the Cleveland market to promote Lexington.
• Specialty Item: VisitLEX x Keeneland Merchandise Collaboration – A creative merchandise collaboration that celebrates local partnerships.
• Specialty Item: Cats of the Bluegrass Coloring Book – Featuring local feline attractions, this coloring book serves as a delightful souvenir.
• Website: FilmLEX Website and Production Directory – A dedicated resource supporting the film industry in Lexington.

The recognition at the Traverse Awards is a testament to VisitLEX’s commitment to excellence in tourism promotion, significantly contributing to the tourism sector’s growth and the visibility of Lexington. Each campaign exemplifies how local choice and leadership can invigorate community pride and involvement.

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Author: STAFF HERE LEXINGTON KY STAFF

The LEXINGTON STAFF WRITER represents the experienced team at HERELexingtonKY.com, your go-to source for actionable local news and information in Lexington, Fayette County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Woodland Art Fair, Crave Food and Music Festival, and Railbird Festival. Our coverage extends to key organizations like Commerce Lexington and Blue Grass Community Foundation, plus leading businesses in education, manufacturing, and technology that power the local economy such as University of Kentucky, Toyota Motor Manufacturing, and Lexmark. As part of the broader HERE network, including HEREBowlingGreen.com and HERELouisville.com, we provide comprehensive, credible insights into Kentucky's dynamic landscape.